Tyler Claypool, Optima Automotive
Digital Marketing Dynamics: Mastering Intent, Enhancing Discovery, Perfecting Nurturing is a comprehensive class tailored for collision repair shops, focused on understanding and leveraging the three pivotal aspects of digital marketing. It begins with “Intent,” where strategies are designed to attract customers actively seeking collision repair services. “Discovery” delves into optimizing your online presence to engage potential customers who stumble upon your content, even when they’re not immediately in need. Lastly, “Nurturing” focuses on maintaining a connection through social media and email marketing, ensuring your shop remains top-of-mind when services are needed, creating a seamless journey from awareness to loyalty.
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